The Best Online Colleges AND What They Have to Offer
Attending an online college is a lot like attending a traditional college. Although you may be getting a quality education from any of these colleges, the truth in the matter is that you will look more appealing to future potential employers when you decide to attend an online college that is reputable. Since they know the college's name, they will be more likely to hire you than somebody else with the same qualifications that has not attended such a reputable college. Of course, before you can take advantage of attending a reputable online college in order to increase your jobs of getting a wonderful job and a quality education, it is so important for you to learn about what some of the best online colleges are. Here, we will take a much closer look at some of the many online colleges which you may want to think about attending, as well as the different types of programs that they have to offer to their students.
There are a number of wonderful top online colleges out there. One of the best online colleges which you may want to think about choosing is Westwood College Online. Some of the programs which you will get the opportunity to enroll in at this online college include animation, business administration, criminal justice, game software development, interior design, web design and multimedia, and more!
Another one of the best online colleges which you may want to think about attending is American InterContinental University Online. You will be able to major in fields such as business, criminal justice, education, healthcare management, marketing and more. You can earn both your bachelors degree and masters degree through this online college.
The University of Phoenix is another one of the most reputable online colleges which you may be interested in attending. Some of the areas which you can earn a degree in at the University of Phoenix include business, health care, criminal justice, education, nursing and more. Each of these programs will provide you with a wonderful outlook for the future.
There are just a few of the very man online colleges which you might want to think about attending. Attending each and every single one of them would be a wonderful choice for anyone interested in attending an online college. No matter what online college you decide to attend, the main key is to make sure that you decide to attend one. So many potential students pass up the opportunity because of financial reasons, but it is important for you to realize that there is financial aid which is available for you to apply for. All accredited online colleges will be able to provide you with a quality education, which you will need to success in the field which you are interested in getting a job in. However, by attending an online college which is reputable, you may be able to increase your chances of getting hired by any potential employer greatly. This is the main reason that learning more about some of the best online colleges is a must.
Sebagai salah satu kunci keberhasilan suatu bisnis, pemasaran menjadi hal yang penting karena perannya sebagai ujung tombak kegiatan bisnis.
Bayangkan sebuah bisnis yang didirikan dengan orientasi profit tidak memiliki bidang apalagi strategi pemasaran. Tentu saja bisnis tersebut bisa kacau karena tidak berjalan sesuai harapan. Perusahaan boleh saja memiliki tim HRD yang tangguh, tim keuangan yang sangat teliti, serta tim bagian operasi yang sudah merencanakan produksi dengan biaya serendah untuk keuntungan optimal, tapi apa artinya tanpa tim pemasaran yang mengenalkan dan melakukan penjualan terhadap masyarakat sebagai konsumen?
Banyak macam cara untuk menjalankan pemasaran sebuah bisnis. Strategi-strategi tersebut memilik keunggulannya masing-masing. Setiap strategi memiliki kekuatan ketika dipadukan pada kondisi eksternal yang tepat, misalnya masalah target konsumen. Di antara sekian banyaknya strategi pemasaran, ada salah satu strategi marketing yang cukup terkenal yaitu strategi marketing B2B. Apa itu?
Strategi marketing B2B memiliki kepanjangan Business to Business.
Kegiatannya adalah transaksi (baik elektronik maupun transaksi fisik) antara satu entitas bisnis dengan entitas bisnis lainnya. Penjualan yang dilakukan satu bisnis ditujukan pada bisnis lain, bukan kepada konsumen akhir. Bisnis seperti ini sebenarnya sudah banyak terjadi di zaman sekarang ini.
Sebagai contoh sederhana dari tipe bisnis ini adalah bisnis katering yang menyediakan produk makanan untuk sebuah perusahaan asuransi yang memiliki banyak karyawan. Meskipun kelihatannya bisnis katering ini menjual produk pada karyawan pada perusahaan, manfaat dari produk makanan tersebut sebenarnya sebagai dukungan agar karyawan perusahaan asuransi bisa bekerja secara optimal dan menghasilkan produktivitas yang berarti bagi perusahaan.
Strategi Marketing B2B
Kesuksesan suatu hal yang berhasil dicapai bisa dilihat dari dijalankannya taktik atau strategi yang dibuat. Dalam marketing B2B pun terdapat beberapa strategi yang dikenal sebagai kunci sukses pelaksanaannya dalam dunia bisnis.
Sebelum menginjak pada apa saja strategi marketing B2B yang sukses, perlu diketahui adanya perbedaan antara strategi B2B dengan B2C. B2C dikenal sebagai marketing yang mainstream. Jika, B2B memiliki orientasi untuk menjual produk pada entitas bisnis lain, maka B2C memiliki orientasi untuk menjual produk pada konsumen akhir. Perbedaan orientasi ini saja sudah akan memengaruhi strategi-strategi yang akan dijalankan.
Karena B2B berhubungan dengan entitas bisnis lain, maka strateginya harus fokus pada beberapa hal yang harus dijaga dan diperjuangkan sehingga kerja sama kedua entitas bisnis terkait tidak pudar. Strategi tersebut antara lain:
‘Konsumen’ Anda Akan Sangat Menghargai Kualitas Produk yang Anda Jual.
Bisnis yang Anda jalin dengan entitas bisnis lain tak sekedar menjual produk, tetapi juga masalah bagaimana Anda menjaga hubungan dengan entitas bisnis tersebut. Hubungan antar entitas bisnis tersebut dijaga dengan berbagai macam cara, salah satunya adalah dengan tetap mempertahankan kualitas produk yang jual.
Selain produk yang harus menjadi perhatian utama, bisnis B2B yang sukses biasanya tidak akan melupakan kualitas layanan pendukungnya. Hal ini meliputi pekerjaan teknis yang dilakukan secara disiplin dan tepat waktu, misalkan pengantaran produk, jumlah yang diberikan, sampai dengan pemberian garansi.
Mempertahankan Nilai sebagai Hal Unik dan Kunci Bertahannya Tipe Bisnis B2B.
Salah satu kunci kesuksesan untuk semua tipe bisnis adalah ketika mereka berhasil menjaga dan mempertahankan nilai pelanggan. Nilai pelanggan atau Customer Value merupakan nilai selisih antara harga yang dibayar konsumen dengan manfaat yang didapat konsumen. Semakin besar nilai pelanggannya, semakin tinggi konsumen akan menjadi percaya dan loyal pada bisnis.
Menjaga dan mempertahankan nilai pelanggan memang bukan sebuah perkara mudah. Salah satu faktor penyebabnya adalah konsumen yang bermacam-macam keinginannya. Akan tetapi pada bisnis B2B yang mana konsumennya lebih spesifik ke arah entitas bisnis tertentu, seharusnya Anda bisa lebih tahu karakteristik mereka dan apa yang mereka harapkan dari bisnis B2B Anda. Hal ini akan membantu Anda mempertahankan nilai pelanggan.
Jangan Puas Sekarang! Lakukan Improvement Terus-Menerus!
Banyak yang akhirnya gagal di tengah jalan untuk bergelut di bisnis B2B karena cepat merasa puas dengan pencapaian mereka yang (mungkin) sudah di atas target. Maka penting untuk diketahui dan dicamkan bahwa bisnis adalah hal yang berkelanjutan sehingga akan terus membutuhkan improvement. Bukan hanya karena terus-menerus berjalan, bisnis akan selalu menghadapi tantangan zaman yang semakin beragam dan persaingan menjadi lebih ketat. Ketika bisnis bisa sensitif terhadap perubahan dan fleksibel dalam melakukan improvement, ia sudah memiliki kunci untuk bertahan dalam perlombaan bisnis ini.
Tips Sukses dalam Marketing B2B
Tidak ada hal yang bisa sempurna tanpa banyak taktik yang dijalankan. Perlu diingat bahwa taktik tersebut pun bisa saja berubah sesuai dengan kondisi lingkungan. Nah, untuk membantu menyukseskan jalannya bisnis dan marketing B2B ini, ada beberapa tips yang sebaiknya tidak diabaikan para pebisnis tipe ini untuk menjalankan dan mempertahankan bisnis B2B yang sudah dijalankan. Berikut tips yang bisa Anda lakukan untuk menjalankan marketing B2B dilansir dari Circle Studio.
Perhatikan strategi!
Dalam menyusun strategi, pastikan Anda sudah mempertimbangkan banyak hal. Dari banyaknya hal-hal pertimbangan tersebut, pastikan Anda tidak melupakan bab analisis pemasaran, profil konsumen, tujuan yang ditetapkan, sampai pengembangan kampanye.
Perhatikan content marketing.
Content marketing jadi hal yang tidak boleh luput dari perhatian. Perlu diketahui bahwa content marketing bisa menjadi magnet yang akan membantu Anda menemukan berbagai informasi penting seperti hasil riset, prospek yang menggiurkan, mengendalikan inbound traffic, dan lain-lain.
Jangan lupakan traffic generation.
Traffic generation bisa dipahami sebagai cara sebuah bisnis mempromosikan produk mereka. Di zaman yang serba canggih ini, promosi bisa jadi tak lagi mahal. Manfaatkan saja media sosial untuk mempromosikan produk secara gratis dan juga lebih dekat kepada target konsumen tertentu sesuai dengan rencana bisnis Anda.
Masalah lead generation.
Lead generation adalah bagaimana bisnis bisa mengonversikan pelanggan yang datang ke situs resmi bisnis sama seperti ketika menghasilkan penjualan dari mereka. Mencapai pelanggan sekarang ini menjadi hal yang relatif ribet, jadi marketer harus memutar otak dan mencari cara bagaimana menjangkau mereka dengan lebih mudah. Dalam lead generation ini, marketer biasanya akan fokus untuk menemukan dan mempelajari bagaimana mereka bisa membangun hubungan yang berkelanjutan dengan konsumen mereka.
Pentingnya lead management.
Lead management adalah proses tracking dan pengelolaan konsumen yang prospektif. Lead management menjadi program yang cukup berguna terutama dalam membantu bisnis untuk berkembang dan hal ini terdiri dari beberapa aspek yaitu: lead intelligence, lead scoring, list segmentation, lead nurturing, CRM integration, dan marketing automation.
Analisis dan Pengukuran.
Setiap segi program pemasaran yang dijalankan harus berdasarkan hasil pengukuran dan analisis. Jangan melakukan program tanpa strategi yang disusun berdasarkan penglihatan sekilas terhadap lingkungan bisnis. Ketika strategi tersebut tidak tepat, Anda tidak akan hanya rugi secara biaya namun juga waktu.
Itu dia sekilas mengenai ide dan strategi marketing B2B yang bisa Anda terapkan. Semoga referensi ini bisa membantu Anda yang sedang bergelut atau malah memulai bisnis tipe ini sehingga lebih siap menghadapi tantangan bisnis yang sudah bisa diproyeksi dari sekarang. Selamat mencoba!
sumber : formulabisnisindonesia.com
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